The magazine for professional developers of consumer packaged goods
Updated on 14/04/2003
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WELCOME    HEADLINE NEWS 14 April 2003
Research shows that  90 percent of new products launched in  supermarkets do not survive more than two years. The cost of failure runs into billions.

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Anyone who develops new products for a living must be aware of a multitude of influences. Acknowledging this, we cover

scientific discoveries

consumer trends

product design and formulation

engineering technology

process engineering

manufacturing

filling and packaging

logistics and distribution

retail merchandising

end of life disposal

Then there are the legal and regulatory issues, such as safety and labelling, as well as intellectual property rights, brand management, competition and international trade that we have to take into account.

But it all means nothing without the creativity and insights of men and women who can put things together in new ways to create new products that improve our lives.

We celebrate those people.

Ian Grant

Publisher

Boring products take gloss off cosmetics sales
New software cuts NDP costs, time to market
Researchers develop antimicrobial food packaging
Goldilocks did the right thing
Eve’s recipe for an Ipanema figure

Cosmetics

Boring products take gloss off cosmetics sales

A dearth of innovative new products with appeal consumer messages held sales growth for 2002 in the US cosmetics and toiletries market to two percent, according to a new study by market researchers Kline & Company.

This was the second consecutive year of low single-digit growth after averaging about five percent a year for five years.

Although the whole economy is sluggish, the researchers said there have been few big product launches in all C&T categories.

"Lots of companies are holding off on introducing new products to avoid compounding losses. But innovation and heavy promotion of new products are critical in this industry, and companies that cut spending in these areas risk getting caught in a downward spiral of declining sales," said Carrie Bonner, project manager for Kline's consumer products practice.

Kline found that new product launches increased by one-fifth from 2001, but have not been able to inspire the market or to create new segments. “More has not meant better,” said Bonner.

"Consumers are always looking for innovation and originality in C&T products, and recent launches just haven't provided anything too different than what was already out there."

Kline believe things are picking up in hair care. L'Oreal and Unilever are both making a major push with their Garnier Fructis and Dove lines, respectively. Both these lines are already available in Europe, which illustrates that marketers are thinking globally. More recently, Procter & Gamble bought control of the German hair care firm Wella.

“By bringing products that are already established elsewhere to the US market, companies can offer newness without the costs of additional product development,” Bonner said.

NPD

New software cuts NDP costs, time to market

A new set of software tools will help drug and supplement companies understand and improve cost and time efficiencies in the development and manufacturing of tablets, claim the makers.

US-based BioInnovators’ new tool, Excipio Economics, assesses the economic impact of new high-functionality excipients (the non-drug part of a dose), compared to conventional excipients, across the complete formulation and manufacturing processes. It also allows users to integrate economic and technical criteria into excipient and process selection.

Users can create an interactive computer model that inputs a company's data and produces an integrated analysis of tablet development metrics across many processes. The model shows how choices in formulation can affect cost, productivity and profits, helping planning and decision-making of tablet development from the start.

Packaging

Researchers develop antimicrobial food packaging

Plastics films impregnated with antimicrobial agents may soon be wrapping meat and other food products.

Basque research house AZTI, working with the French Agrotec centre, is developing so-called active packaging for food. The aim is to extend the shelf-life of different foodstuffs without changing their organoleptic (sense) qualities.

“The active container is one which is capable of modifying the conditions surrounding the foodstuff in such a way that it protects it and extends its useful life, improves its safety and enhances its organoleptic properties at the same time maintaining the quality of the product,” said the researchers.

They do this by building into the package substances that absorb oxygen, ethylene, water vapour, carbon dioxide, flavours or smells, and of substances that emit carbon dioxide, as well as antimicrobial or antioxidant agents. These techniques help to control the chemical reactions that limit the useful life of the product.

Agrotec is concentrating on solutions for vegetable products, with Azti looking at meat products. So far, Azti has found three solutions for cooked ham and pates: plastics films with the antimicrobe agent fixed to its surface; edible antimicrobic films; and the small sachets antimicrobic properties which can be included in the food container.

Nutrition - 1

Goldilocks did the right thing

Goldilocks’s theft of the porridge was the right thing if she was to stay thin, according to new research that shows that the risk of obesity is lower for kids who eat oatmeal regularly compared to those who do not.

Researchers from Columbia University and Quaker Oats found that porridge-eating can halve the risk of getting far among two- to 18-year-olds who are overweight or at risk of becoming overweight. Children who eat oatmeal are twice as likely to meet fibre intake recommendations.

People who eat lots high-fibre foods, such as oatmeal, from as early as age two could avoid obesity throughout their lives, researchers suggested.

The data come from the most recent National Health and Nutrition Examination Survey (NHANES). Researchers analysed the study data from the NHANES sample of 9,814 children aged two to 18.

Nutrition - 2

Eve’s recipe for an Ipanema figure

Want the body you can show off on Ipanema beach? Eat an apple or an pear before every meal, say Brazilian researchers.

Researchers from the State University of Rio de Janeiro recently published in Nutrition, the results of their investigation into the impact of fruit intake on weight loss. They report that overweight women who ate just 300 grams of apples or pears, or three small fruits a day, lost more weight on a low-calorie diet than women who didn't add fruit to their diet. In addition, the fruit eaters ate fewer calories overall, boosting their weight loss efforts.

The researchers suggest several theories as to why this should be. First, fruits like apples and pears are "low energy-density" foods, that is, they have a relatively low calorie count compared to other non-fruit foods. Second, a high-fibre diet makes you feel fuller for longer. Finally, a high-fibre diet decreases total calorie intake, thus contributing to weight loss.

For 12 weeks the researchers followed 35 overweight women from Brazil's low-income population, who had with high cholesterol. Participants ate a standardized, low-calorie diet, and kept dietary records. They were randomly assigned to supplement that diet by eating either 300 grams of apple, 300 grams of pear or 60 grams of oat cookie three times per day, while eating a total of six meals per day.

Researchers studied the various diets' impact on total energy intake, weight loss, glucose levels and cholesterol levels. The fruit group lost more weight, consumed fewer total calories and had lower blood glucose levels than the oat group, while the oat group showd a greater though statistically insignificant decrease in cholesterol compared to the fruit group.

Picture courtesy of US Apple Assocation.

 
Tuesday, 01 February 2005
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