| Research
shows that 90 percent of new products launched in supermarkets
do not survive more than two years. The cost of failure runs into
billions.
We believe we can show
you some ways to improve your success rate, so subscribe
now.
It's free for 12 issues.
Anyone who develops new
products for a living must be aware of a multitude of influences.
Acknowledging this, we cover
scientific
discoveries
consumer
trends
product
design and formulation
engineering
technology
process
engineering
manufacturing
filling
and packaging
logistics
and distribution
retail
merchandising
end
of life disposal
Then there are the legal
and regulatory issues, such as safety and labelling, as well as
intellectual property rights, brand management, competition and
international trade that we have to take into account.
But it all means nothing
without the creativity and insights of men and women who can put things
together in new ways to create new products that improve our lives.
We celebrate those
people.
Ian Grant
Publisher |
|
Environment
Value from waste
Beating the competition by adding
value or finding value where none existed is a common dream. Now an
innovation project has made it real for three Spanish distilleries.
The main aim was to reinforce the
competitive position of the companies by extracting new products from wine
wastes (colorants and calcium tartrates) according to a sustainable growth
model in terms of social, environmental and economic impact. Also
important were non-technological aspects like quality, environment and
labour health and safety.
During the project it became
obvious that the companies’ sustainability could be achieved only
through internal engagement, from labour workforce to managers. “Strong
internal engagement is a key success factor for companies that integrate
the ‘green’ factor in their entrepreneurial strategies and doing
innovation sustainably,” said Igor Idareta, project co-ordinator of
EcoInnovation.
Heath &
nutrition
EC looks to health and nutrition in 2020
A new Foresight project on future
trends in nutrition and health in Europe to 2020 is being launched by
Bio-Sense and WS, and will be presented on 27 June in Brussels, Belgium.
The conference will discuss future
scenarios for a health conscious society and explore how nutrition could
shape the business and regulatory environments over the next two decades.
The project will bring together the food, retail, ingredient, pharmacy,
biotechnology, microelectronic, and insurance industries, along with
scientists, medical professionals and consumer interest groups.
The aim is to develop a set of
future scenarios reflecting how a wide range of driving forces may
interact to arrive at a new set of values and opinions about the role of
nutrition and health. All those interested in learning more about
nutrition are welcome. Details from http://www.nutrition-and-health-2020.net. |