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Updated on 27/03/2003
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WELCOME    HEADLINE NEWS 18 March 2003
Research shows that  90 percent of new products launched in  supermarkets do not survive more than two years. The cost of failure runs into billions.

We believe we can show you some ways to improve your success rate, so subscribe now. It's free for 12 issues.

Anyone who develops new products for a living must be aware of a multitude of influences. Acknowledging this, we cover

scientific discoveries

consumer trends

product design and formulation

engineering technology

process engineering

manufacturing

filling and packaging

logistics and distribution

retail merchandising

end of life disposal

Then there are the legal and regulatory issues, such as safety and labelling, as well as intellectual property rights, brand management, competition and international trade that we have to take into account.

But it all means nothing without the creativity and insights of men and women who can put things together in new ways to create new products that improve our lives.

We celebrate those people.

Ian Grant

Publisher

Heineken cancels SAB contract 
EFSA sets July 2005 deadline on flavourings 
EU R&D billions may be wasted

Business

Heineken cancels SAB contract

Dutch brewer Heineken has ended South African Breweries' licence to brew and sell Heineken beer in South Africa.

The company says “It is important for Heineken to have control of its brand in such a large beer market as South Africa, where the premium segment is expected to grow in the coming years. Taking full control will enable Heineken to grow the brand's volume and market share over time.”

Heineken is building up a sales and distribution network and expects to have these ready within weeks. SAB will continue to sell and distribute Heineken beer until the end of April 2003.

Food safety

EFSA sets July 2005 deadline on flavourings  

The European food and beverage sector has until July 2005 to comply with a “positive” list of permitted flavours to be drawn up by the European Food Safety Authority (EFSA).

EFSA executive director Geoffrey Podger, has given the green light to a landmark contract to evaluate up to 800 flavouring substances between 2003 and 2005.

The Institute of Food Safety and Nutrition at the Danish Veterinary and Food Administration will evalute the flavours, under the guidance of EFSA´s scientific panel on Additives, Flavourings, Processing Aids and Materials in Contact with Food. 

The results will be a positive list of permitted flavourings, and a FLAVIS database containing all the scientific information which was used for the safety evaluation of the flavouring substances.

EU members together presently have some 2,700 permitted flavouring agents. The Register was adopted as Commission Decision 1999/217/EC and amended by Commission Decision 2002/113/EC.

Research

EU R&D billions may be wasted
The 17 billion euros that the European Commission will spend on research and development in the next four years may be largely wasted, if the conclusions of a new report are correct.

The report, published this week, says it is the ability to use the results of research, rather than the raw knowledge, that determines successful countries. 

The money might be better spent educating people, suggest the authors, Richard Kneller and Philip Andrew Stevens.

"A country's human capital, rather than the amount of research and development (R&D) an industry undertakes, is the key determinant of absorptive capacity," they say.

Kneller and Stevens asked why some countries are richer than others. They believe the cause is "dramatic" differences in the efficiency with which they are able to use available technology.
Funded by the UK's Economic and Social Research Council (ESRC), the researchers looked at the economic performance of more than 80 countries over nearly 30 years. Education levels or human capital have a big effect on income levels via their effects on efficiency, they found. 

Other factors include geography, social institutions, ethnic diversity and fiscal policy. 

"Efficiency is lower in countries landlocked or near the equator. This suggests that physical distance and natural barriers to the transfer of knowledge remain important.

"Inefficiency tends to decrease with the quality of a country's social institutions as well as its degree of ethnic diversity. "Increases in the budget surplus are associated with lower levels of productive efficiency in the economy as a whole." 

The findings also contradict the view that opening up to international trade reduces poverty. 

"Openness to international trade may play a role alongside foreign direct investment in the international transfer of technology, but it does not seem to generate any additional reductions in inefficiency," they say.

Kneller and Stevens also explored the effect of differences in absorptive capacity - the ability of industries in different countries to adopt new technology - on efficiency in nine manufacturing industries in 12 OECD countries over 20 years.

 "There is strong evidence that R&D contributes to the stock of 'frontier knowledge' within each industry," they say. 

Because the position of the industry frontier is different in each country, their ability to use technology is different, and hence income levels are different. 

They also suggest that physical distance from the source of new ideas is important. This may explain the not-invented-here syndrome that slows the uptake of new ideas.

It may also corroborate findings by Harvard University's Michael Porter of the key role of geographic "clusters" of expertise in developing world-class companies.

The EC is spending billions to develop such clusters in the hope of emulating Silicon Valley's success in communications and information technology. The top 10 European clusters are in seven countries: 
· Stockholm (S)
· Uusimaa (Suuralue) and Pohjois-Suomi (FIN)
· Noord-Brabant (NL)
· Ile-de-France (F)
· Bayern and Baden-Württemberg (D)
· Eastern and South-East region (UK)
· Comunidad de Madrid (E).

Who spends what
Recent figures published by the EC show that Finland has the highest growth in R&D investment at 13.5 percent, while most of Sweden's R&D funding coming from the private sector. At 75.1 percent, the figure for Sweden is only 0.2 below that of the US.

Sweden and Finland both invest more venture capital in seed companies and start-ups that the US, while Austria shows the greatest growth in this area by far - 127.8 percent since 1995. Next comes Denmark at 84.4 percent.

On average, the higher education sector employs around one third of researchers in the EU, while half work in the private sector. But the percentage of private sector researchers in the US and Japan is much higher. Figures for this vary greatly across the EU, with Ireland and Austria at 64 percent and Portugal at 13 percent.

R&D intensity in the countries wishing to join the EU is still below the EU average of 1.93 percent, but many are catching up, with Slovenia, at 1.51 percent, currently in line to match the EU average first.
Source: Towards a European Research Area. Science, Technology and Innovation - key figures 2002.



Source: Innovation Scoreboard 2002.

For further information, contact Philip Andrew Stevens at the National Institute of Economic and Social Research (NIESR) on T +44 (0)20-7222-7665 or E philip.stevens@niesr.ac.uk or Iain Stewart or Lesley Lilley at ESRC, on T +44 (0)1793-413032/413119 or E iain.stewart@esrc.ac.uk or lesley.lilley@esrc.ac.uk.

The research project ‘The Role of Efficiency as an Explanation of International Income Differences’ by Philip Andrew Stevens and Richard Kneller was funded by the Economic and Social Research Council (ESRC).

Dr Philip Andrew Stevens is a Research Officer at the National Institute of Economic and Social Research (NIESR); Dr Richard Kneller is a Research Fellow in the School of Economics at the University of Nottingham.

 
Tuesday, 01 February 2005
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