The magazine for professional developers of consumer packaged goods
Updated on 27/03/2003
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WELCOME    HEADLINE NEWS 26 March 2003
Research shows that  90 percent of new products launched in  supermarkets do not survive more than two years. The cost of failure runs into billions.

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Anyone who develops new products for a living must be aware of a multitude of influences. Acknowledging this, we cover

scientific discoveries

consumer trends

product design and formulation

engineering technology

process engineering

manufacturing

filling and packaging

logistics and distribution

retail merchandising

end of life disposal

Then there are the legal and regulatory issues, such as safety and labelling, as well as intellectual property rights, brand management, competition and international trade that we have to take into account.

But it all means nothing without the creativity and insights of men and women who can put things together in new ways to create new products that improve our lives.

We celebrate those people.

Ian Grant

Publisher

Fit for purpose?
Food manufacturers to miss UK 5-a-day logo
Peptides underpin new anti-ageing cream
Touch and smell offers new possibilities
Grow your own shrink-wrap
EU faces brain drain to US

Health

Fit for purpose?

Two Australian bioresearch firms are taking advantage of local fitness fanatics to develop a simple, quantitative test for assessing the immune system of top athletes.

Proteome Systems and VRI BioMedical have agreed to develop point-of-care diagnostics for humans. The fitness test will be the first product under this agreement. The Australian Institute of Sport will evaluate the effectiveness and utility of the test.

VRI, which also develops probiotic products to boost immune system efficiency, has developed the reagents for the tests to run against Proteome Systems’ DiagnostIQ platform. This usually underpins Proteome Systems’ discovery programmes in cystic fibrosis, cancer, infectious disease and ageing. This is its first use in health care.

Marketing

Food manufacturers to miss UK 5-a-day logo

Foods with extra sugar and salt will be refused permission to use the British government’s new logo that encourage consumers to eat at least five portions of fruit and vegetables a day.

A Department of Health spokesman said Adsa, the Co-op and Safeway have signed up but competitors Sainsbury’s and Tesco are reportedly unlikely to apply for a licence for their private label processed and ready-made meals.

Recent research shows that most Britons don’t know what is healthy food, and most eat less than the recommended quantity.

The government estimates it could cut cancer and heart disease rates by a fifth if people eat more fruit and vegetables.

The Department of Health has retained Checkmate to issue licences to use the logo, and is setting up a way to handle appeals and disciplinary actions.

It is also forming an “expert” group to see if manufactured foods and beverages meet nutritional standards that might qualify them to use the logo. 

Foods must contain at least one portion (equivalent to about 80g) of fruit or vegetables. This includes fresh, chilled, frozen, canned and dried fruit and vegetables, which have no added sugar, salt or fat.

New products

Peptides underpin new anti-ageing cream

Wound healing research has led to the development of a new pentapeptide molecule used in Procter & Gamble’s new skin care line, Olay Regenerist.

The research showed that the KTTKS pentapeptide, which is a chain of five amino acids found naturally in collagen, signals cells to produce new collagen. Further research showed that attaching palmitic acid to the signal peptide made it possible to form a molecule with cosmetic benefits for topical application.

P&G says the modified pentapeptide, Pal-KTTKS, with added vitamins B and E, has been clinically proven to stimulate collagen and elastin formation and to help produce younger-looking skin.

Present anti-ageing treatments, such as skin scraping, chemical peels and laser surgery, work by temporarily irritating or damaging the top layers of skin in order to trigger new growth. Instead, the skin absorbs the new cream which then stimulates underlying skin cells.

New products

Touch and smell offers new possibilities

Forget Scratch and Sniff – now just touching a specially prepared surface can release loads of feel-good fragrances.

AromaRelease can turn the surface of almost any marketing collateral into a vehicle for a product or brand fragrance, claims UK-based The Aroma Co. The scent is released by normal handling, thus avoiding scratching and other forms of releasing the scent.

Present examples include promotional pocket tissues, A4 and A5 flyer/mailers, two drinks coasters, note pads and a mouse mat with full colour graphics that releases its fragrance when a mouse is rolled over the mat. Other product ideas include fragranced graphic floor mats and scented hairbrushes.

Research

Grow your own shrink-wrap

Scientists at Cornell University in the US are on the brink of finding an cheap way to make a polyester found in many bacteria into a biodegradable plastic with uses from packaging to biomedical devices.

Geoffrey Coates, a professor of chemistry and chemical biology, has discovered an efficient chemical route for the synthesis of poly(beta-hydroxybutyrate) or PHB.

The polypropylene-like thermoplastic polyester is found widely in nature, particularly in some bacteria, where it is formed as intracellular deposits and used to store carbon and energy.

PHB is usually produced through the costly, energy-intensive fermentation of sugar. Coates’s group uses a monomer, a lactone called beta-butyrolactone. This reacts with a zinc complex catalyst discovered by Coates in the late 1990s to make PHB.

But beta-butyrolactone is a "handed" molecule. This means it has two mirror images, like hands. Polymers produced from a mixture of two-handed forms have very poor properties. The researchers are developing a new cobalt and aluminium catalyst that produces the preferred single-handed form of beta-butyrolactone, a process called carbonylation.

Science

EU faces brain drain to US

Three-quarters of European researchers at US labs prefer to stay in the States, citing better working conditions and career prospects.

This came out of the European Commission’s Third European Report on Science and Technology Indicators 2003, just released. The Commission says the EU produces more science and technology graduates and PhDs than either the US or Japan, but can’t keep them.

Furthermore, this numerical advantage doesn’t translate into commercial success, at least partly because of lower level of investment in research. The EU currently spends 1.94 percent of GDP on research and development, compared with 2.8 percent in the US and 2.98 percent in Japan. Worse, from a commercial aspect, governments pay for most of it.

Europe also has fewer researchers in the labour force: 5.4 per 1000 compared with 8.7 in the US and 9.7 in Japan.

Having discovered DNA, Europe may miss the chance to exploit biotechnology. The Commission’s earlier report on the EU strategy for life sciences and biotechnology, blamed divergent policies of member states.

Funding for biotech businesses has all but dried up. Of 1850 biotech companies in Europe, 1700 are going to struggle to raise money, industry sources warn.

 

 
Tuesday, 01 February 2005
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