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Nemo save swimmers
Burning spirit of sparkling vodka
Absolut friends
War-war or jaw-jaw (or even jaw-war)
Fatties shoulder the blame for their obesity
J&J’s R&D goes green and saves $1m/y
Going up
Screw pump promises sterile liquids
Innovation
Nemo save swimmers
A patented concoction that mimics the
defensive mechanism of the clown fish, Safe Sea sunblock lotion, is said to
shield the skin against the stinging cells of jellyfish, sea nettles, sea
lice, sea anemones, hydroids, coral and the other 13,000 stinging marine
organisms.
The clown fish secretion and chemical
layer that neutralises the sea anemone's tentacle stings is the scientific
basis for Safe Sea's protection.
Over ten years of extensive
biotechnology research went into creating the lotion. Safe Sea's protection
against the stings of jellyfish and other marine stingers has been
clinically tested by doctors on human subjects at Stanford University School
of Medicine and the Bert Fish Medical Center, as well as in independent
studies performed by medical researchers in Okinawa, Japan.
Safe Sea is available without SPF
protection as well as with SPF 15, 30, 30+ for Kids, and 50. For more
information go to www.safesealotion.com.
NPD
Burning spirit of sparkling vodka
International
English Distillers’ new Vodka O2 is the world's first 80 proof sparkling
vodka. It took 18 months to develop the process that puts oxygen bubbles
into the smooth tasting vodka to leave a lightly effervescent texture that
gently tingles on the tongue.
This unique British vodka is produced
predominately from wheat and a small amount of malted barley. Distilled and
filtered three times in 100-year-old copper pot stills, for exceptional
purity and smoothness.
The makers have created a range of
over 20 original vodka-based cocktails they call Tapastini, inspired by
Spanish tapas. The classic
vodka Martini is served with tasters of complimentary foods either presented
on a cocktail stick or placed in the vodka, for example a Caviartini or
Sushitini and for the sweeter tooth Jellybinis and Truffletini.
CRM
Absolut friends
In a sign that the market is getting
tighter, Absolut Vodka has launched a consumer relationship marketing
programme, Absolut Access, on its global website www.absolut.com. Consumers
have access to personalised cocktail recipe books, special club listings and
guest list privileges, recipes text messaged directly to their cell phones
and exclusive stories, ad previews and much more.
Trade
War-war or jaw-jaw (or even jaw-war)
Peace is war conducted by other
means, someone once said. Now comes research to back up the statement.
In Trade Threats, Trade Wars
Arkansas professor Ka Zeng explores the forces driving trade disputes, how
the US has forced open markets in some of its trading partners rather than
others, and why trade wars take place more often between two democratic
trading partners rather than between a democratic partner and an
authoritarian one.
“Actually democracies are more
likely to be involved in trade wars,” says Zeng. This is because
competitive trade partners, produce a similar range of commodities, but in a
complementary trade relationship each partner produces different
commodities.
Support from domestic interests
affects the outcome of a sanctions threat. The degree of support is
determined by whether the relationship is competitive or complementary.
In a competitive trade relationship,
both export-seeking and import-competing interests are likely to support
trade sanctions. If sanction threats succeed in opening the target market,
then export-seeking interests win by gaining increased market access to the
target country. If threats fail and sanctions are imposed, then
import-competing interests win by capturing the rents generated by trade
protection.
The unified support of both
export-seeking and import-competing interests strengthens pressure for
brinksmanship and raises the risk of trade retaliation by America’s
competitive trading partners. Since competitive partners are mostly
democracies, democratic trade war results. In a complementary trade
relationship domestic support comes only from the export-seeking interests.
“Without sufficient domestic
support, US attempts to open the market via aggressive market-opening
tactics would be less effective and less credible with America’s
complementary trade partners,” Zeng said. “This would result in fewer
retaliations against these countries.”
Obesity
Fatties shoulder the blame for their
obesity
People who think of themselves as
obese are happy to blame themselves and their eating habits for their
condition, says new research from Euro RSCG. But skinnies do.
People who do not consider themselves
significantly overweight said it really turns them off to see how fat some
people let themselves get (49% agreed with this statement vs just 20% of
those who are significantly overweight). Furthermore, a much higher
proportion of people who aren't significantly overweight think that in
general overweight people have no sense of self-control (33% vs 15% obese),
and they resent having to sit next to someone who is really overweight on a
plane or in a public area (27% vs. 11% obese).
The 1,162 respondents were more
likely to blame lack of exercise rather than overeating or poor food choices
for their excess bulk. Some 44% attributed their weight problem to lack of
exercise, 23% cited the quantity of food they eat, 17% cited poor
nutritional habits, and 16% blamed their weight issues on genes and
heredity.
The obese eat fast food more often
(11 times a month vs 7 times for the non-obese), spend more time preparing
and eating (156 minutes vs 133 minutes), will skip one or two main meals a
day and eat on the run (65% vs 59%), "really enjoy food" (80% vs
74%), and feed their families takeout (76% vs 68%), and are more likely to
eat high calorie food in fast-food restaurants.
"People who are obese recognise
that they make poor food choices in both quantity and quality," said
Marian Salzman, chief strategy officer of Euro RSCG Worldwide.
But with kids it’s different.
Girls, and a growing number of boys are starving themselves at younger and
younger ages. On the other, the token fat kid is a growing minority of fat
kids.
Sustainability
J&J’s R&D goes green and
saves $1m/y
The research and development arm of
US drug maker Johnson & Johnson Pharmaceutical has opened a new 2.2
megawatt combined heat and power (CHP) cogeneration system, as part of a
major expansion at its La Jolla, California facility.
It will produce 15,000,000 KWh/y of
electricity plus 360,000 therms of heat and 1,600,000 ton-hr/yr of chilled
water. This is more than 90% of the facility's electric power and much of
its heating and cooling needs, and cut CO2 emissions by over 1500 tons. It
will also make the R&D facility independent of California's electrical
grid, if necessary, and save $1m/y in energy costs.
The La Jolla facility is Johnson
& Johnson’s centre of excellence for genomics.
Nanotech
Going up
Chemists at the University of
California, Los Angeles have designed and built the world's smallest lift, a
molecular platform on three legs that can be raised or lowered on command.
The device is about two and a half
nanometers high, and the platform moves less than a nanometer. Built by Dr J
Fraser Stoddart, a professor of organic chemistry, and colleagues, the lift
is more complex and organised than other molecular machines. Stoddart said
it might someday serve as a valve, opening and closing a tiny cavity to
allow a few drug molecules to reach a cell.
Food
safety
Screw pump promises sterile liquids
Engineers and scientists at
University at Buffalo and Synergena have invented a pump that may
revolutionise the decontamination and purification of water, juices and
other liquids.
The screw pump, used with photonics,
eradicates dangerous bacteria, viruses and other contaminants, such as E.
coli, salmonella and anthrax in minutes.
The Synergistic Isogenous Active
Decontamination (SIAD), method was developed by Synergena, which may license
UB’s screw-pump to make the SIAD ER N-T Pasteurizer (Equidistributed
Radiant energy Non-Thermal Pasteurizer).
“The system is suitable for
municipal/wastewater purification, decontamination of ballast from ocean
vessels and commercial processing of edible liquids such as orange juice and
apple cider," says Synergena CEO Robert Duthie. Duthie claims the SIAD
process outperforms chlorination, heat pasteurisation, filtration and
single-spectrum UV radiation by a wide margin.
With the rotating screw at its centre,
the pasteuriser continuously pumps fluid in and out of a chamber to allow a
high-energy lamp to uniformly penetrate the fluid, even dense fluids,
increasing a microorganism's exposure to the lamp and improving the killing
efficiency of the SIAD process.
In lab tests the SIAD process took
two to 30 minutes to totally eradicated trillions of E. coli, salmonella and
B. cereus (an anthrax surrogate) microorganisms contained in seven gallons
of water, apple juice and orange juice, respectively, without altering the
liquids' taste or nutritional components. It was also effective on phenol in
industrial waste water.
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