The magazine for professional developers of consumer packaged goods
Updated on 01/05/2003
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WELCOME    HEADLINE NEWS 1 May 2003
Research shows that  90 percent of new products launched in  supermarkets do not survive more than two years. The cost of failure runs into billions.

We believe we can show you some ways to improve your success rate, so subscribe now. It's free for 12 issues.

Anyone who develops new products for a living must be aware of a multitude of influences. Acknowledging this, we cover

scientific discoveries

consumer trends

product design and formulation

engineering technology

process engineering

manufacturing

filling and packaging

logistics and distribution

retail merchandising

end of life disposal

Then there are the legal and regulatory issues, such as safety and labelling, as well as intellectual property rights, brand management, competition and international trade that we have to take into account.

But it all means nothing without the creativity and insights of men and women who can put things together in new ways to create new products that improve our lives.

We celebrate those people.

Ian Grant

Publisher

Busquin pushes for R&D budget increases
EFSA to appoint up to 160 scientists
Fruit hoops?
PET packs a pure punch
Spring in Celestial’s step
Rescue remedy for tainted wine
Hi honey, I’m home
Doing it better
Pfizer shuts five R&D centres; thousands may lose jobs
Monsanto’s last Roundup?

R&D

Busquin pushes for R&D budget increases

EU research commissioner Philippe Busquin has published a new action plan aimed at boosting spending on research and development in the EU from under two percent of sales to three, with two-thirds coming from the private sector.

Erkki Ormala from telecommunications equipment maker Nokia said R&D investment is increasing more rapidly outside Europe in the US and Asia. China is producing 500,000 well-educated engineers a year, which is reflected in where European countries are choosing to invest, he warned.

The action plan proposes creating “European technology platforms”. It also asks public authorities to eliminate by 2005current rules and practices on public funding schemes that bar cross-border cooperation.

To read the action plan and for more information, please go to http://europa.eu.int/comm/research/era/3pct/pdf/com2003_en.pdf.

Food safety

EFSA to appoint up to 160 scientists

The European Parliament (EP) has released enough money to allow the European Food Standards Authority (EFSA) to hire up to 160 scientists and staff to allow it to proceed with assessing and managing public health risks from food.

The new hires will staff eight specialist panels, starting work in late May. More than 1,000 applied for the posts.

EFSA chairman Stuart Slorach said “Although we were unable to take on board many of the expert applicants, the Scientific Committee and Panels will be establishing working groups and we hope that these scientists will be prepared to assist EFSA's work in such groups as well as in other ways.”

Earlier the EP held up about half EFSA’s 16.5 million euro budget, hoping this would force a decision on the location of EFSA’s head office, Helsinki or Parma. This is still unresolved, but an EFSA spokesman said the money released so far “allows for other staff to provide support and backup for the work of risk assessment - the core function of the authority”.

Nutrition

Fruit hoops?

The US Department of Health and Human Services and National Cancer Institute have recruited basketball star Clyde Drexler to persuade men to eat more fruit and vegetables as a way of avoiding cancer and other chronic diseases.

They hope Drexler’s example will boost men’s average consumption of the green stuff from three to nine servings a day.

Based on shooting hoops, men should “score” nine points a day. For example, they should have a 150 ml glass of 100 percent fruit juice (1 point); a medium banana or apple (1 point); 375 ml of vegetable chili (2 points); 250 ml of raw cut-up vegetables and low-fat dip (2 points); and 750 ml mixed salad (3 points) for a total of nine points.

Launches

PET packs a pure punch

US juice company Tropicana Products has begun shipping its Pure Premium orange juice in a new wide-mouth 1.75-litre PET (polyethylene terephthalate) carafe designed and manufactured by Graham Packaging Company.

“This is the first true carafe in PET,” said Graham Packaging’s director of PET packaging development John Denner. “It has a 63 mm wide-mouth opening, which makes it easy to pour, and thanks to a patent-pending design, it looks like a glass carafe. It has all the other advantages of plastic: a no-drip finish, easy to grip and handle, and, of course, it’s much lighter than glass, and it won’t break.”

The blow-moulded, stackable carafe is the first commercial PET container with a blown finish with screw-on threads suitable for cold filling, but it can be used for hot-fill applications as well. Besides superior top-load strength, it has superior side-dent resistance despite being much lighter than a similar injection-moulded package.

Spring in Celestial’s step

US food firm Celestial Seasonings has launched two new limited edition springtime teas: Rainbow of Berries, a fruity blend of fine imported black tea flavoured with natural blueberry, raspberry and strawberry, and Honeysuckle Peach, a caffeine-free herb tea made with chamomile flowers, rosehips, honeybush and sunflower petals flavoured with natural peach and honeysuckle. The highly decorated packaging is designed to evoke winter's retreat and spring's welcome arrival.

Rescue remedy for tainted wine

US wine makers and drinkers pour wine worth $650 million down the drain because of cork taint. Now Merus, a corporate affiliate of Envirotrol, a leading provider of carbon adsorption technology, has come up with Wine Rescue, a patent pending filter that uses carbon-based thin layer adsorption technology to remove the taint-causing chemicals.

For more go to www.winerescue.com.

Hi honey, I’m home

Mead, a range of drinks made from fermented honey, may be set for a revival following the US launch of several new products by California’s Rabbit's Foot Meadery.

The new items include its Private Reserve Pear, and dry and sweet honey wines, and a unique honey wine brandy produced from the spirits of the company's Pear Mead product.

Try the Rabbit's Foot Web site at www.rabbitsfootmeadery.com.

M&A

Doing it better

With more than seven out of 10 companies either see no change in or a drop in profits after completing mergers or acquisitions, one wonder why they bother. A new report from business intelligence firm Cutting Edge Information, promises to show them a better way, by analysing how the biggest and best do it. These include Pfizer, Hewlett-Packard, Cisco, IBM, GE and Exxon-Mobil.

Key areas to watch are corporate goals and needs that M&A can support, picking prospective partners, smarter due diligence, closing the deal, maximising cultural synergies and minimising barriers, building internal buy-in and enthusiasm, technology integration, maintaining sales and marketing effectiveness.

"Mergers & Acquisitions: Executing Better Deals," available at http://www.cuttingedgeinfo.com/reports/FL59_M&A.htm.

Finance

Pfizer shuts five R&D centres; thousands may lose jobs

Pharmaceuticals maker Pfizer is to close five research sites, reshuffle operations and sack staff to cut costs after its $57 billion acquisition of Pharmacia.

More than 2,000 people work at the five sites that will be shut down over the next 18 months. Pfizer spokesman Andy McCormick said not all will lose their jobs, but declined to say how many.

Pharmacia had 43,000 staff when the merger was completed on 16 April. McCormick said the company is still deciding who will receive job offers. “We have 3,000 jobs open worldwide. We haven't hired anyone in 10 months because of the acquisition,” he said.

After the Pharmacia takeover, Pfizer had 25 sites worldwide. It is already closing three, one in France with 350 employees, one in Germany with 300 people and one in Ontario. It is also is closing a Pharmacia plant in South San Francisco that employs 300 people and a complex in suburban Chicago with 1,300 employees.

Pfizer said it will keep its R&D headquarters in Connecticut, where it employs about 6,000. Its veterinary and inflammatory disease research programs will move to Michigan, where Pharmacia had a large presence.

Monsanto’s last Roundup?

A slump in US sales of US chemical company Monsanto’s Roundup weedkiller and less demand for branded soybean seeds and genetically modified products pushed net sales lower by six percent to $1.1 billion in the first quarter 2003. But the firm returned to profits of $60 million compared to a $1.7 billion loss (following a $1.8 billion asset write-down) for the same period last year.  

 
Tuesday, 01 February 2005
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