The magazine for professional developers of consumer packaged goods
Updated on 06/06/2003
Home
Subscribe
Media pack (pdf)
Terms & conditions
Privacy statement
Contact us
Copyright © Gateway Publishing Ltd 2002-2005. All rights reserved.

  

         
       
WELCOME    HEADLINE NEWS 12 May 2003
Research shows that  90 percent of new products launched in  supermarkets do not survive more than two years. The cost of failure runs into billions.

We believe we can show you some ways to improve your success rate, so subscribe now. It's free for 12 issues.

Anyone who develops new products for a living must be aware of a multitude of influences. Acknowledging this, we cover

scientific discoveries

consumer trends

product design and formulation

engineering technology

process engineering

manufacturing

filling and packaging

logistics and distribution

retail merchandising

end of life disposal

Then there are the legal and regulatory issues, such as safety and labelling, as well as intellectual property rights, brand management, competition and international trade that we have to take into account.

But it all means nothing without the creativity and insights of men and women who can put things together in new ways to create new products that improve our lives.

We celebrate those people.

Ian Grant

Publisher

Swiss ban biotech crops for five years
US food sector wants tougher controls on GM crops
Biotech sector value shrinks 40%
P&G gets qualified OK from Wella boards
WHO chews fat with food & drink makers
People
Caps guarantee use-by deadlines
Do as I say, not as I do

GM

Swiss ban biotech crops for five years

Fears of potential cross-breeding between genetically-modified and natural crops has prompted Switzerland's lower parliamentary house to ban farming of genetically modified crops for five years. The ban was tagged onto an agricultural funding bill voted through last week. The decision reverses last October’s rejection of the ban by the whole Swiss parliament.

US food sector wants tougher controls on GM crops

US food manufacturers want more stringent and comprehensive rules to prevent the US food supply chain from being contaminated by genetically-modified organisms grown for non-food uses.

The manufacturers’ trade association, the Grocery Manufacturers of America (GMA), and 10 other food and beverage bodies told the US Department of Agriculture (USDA) that America needs a “comprehensive regulatory system to address the challenges presented by the development of plant-made pharmaceuticals (PMPs) in order to guarantee the safety and integrity of the food supply”.

GMA repeated its support for bio-drugs as a cost-effective method to provide Americans with the medicines and vaccines they need. But it said these advances should not sacrifice the safety and integrity of the food supply chain.

In early March the USDA announced new conditions, including larger barrier spaces, for PMP field permits. This followed legal actions against companies that breached the conditions last year.

Others signing the response were the American Bakers Association, the Biscuit & Cracker Manufacturers Association, the Food Marketing Institute, the Institute of Shortening & Edible Oils, the International Dairy Foods Association, the National Confectioners Association, the National Council of Chain Restaurants, the National Restaurant Association, the National Soft Drink Association and the Snack Food Association.

Biotech sector value shrinks 40%

Global economic uncertainty, a pending war with Iraq and a bear market, pushed down the value of the US biotech industry by 41 percent to $224 billion on 31 December 2002. This is less than half its Q12000 peak of $490 billion.

“The industry became leaner, meaner, and in some ways stronger than any other time in its history," noted Steven Burrill, author and chief executive of Burrill & Company, a San Francisco-based life sciences merchant bank which has just produced its 17th annual report on the sector.

"The ImClone debacle delivered a huge blow in January and investor confidence continued to tumble. Announcements of restructuring, upper level management changes, delistings, and bankruptcies eroded faith further," he added. "But the industry has rebounded, and market capitalisation at the end of April was $259 billion, up 15 percent for the year."

Burrill said revaluation and restructuring touched every aspect of the biotech industry. “We saw the FDA undergo significant restructuring and finally gain a new leader, Mark McClellan. We saw the president and Congress move on national security with the promise of infusing billions of new R&D dollars into biotech for the provision of novel antibiotics, vaccines, diagnostics, and other countermeasures against bioterrorism. We also saw the industry move forward from a product development standpoint, advancing hundreds of compounds through later stage clinical trials."

Burrill noted that 50 years after Watson & Crick’s Nature article, the evolution of technologies driving the biotech world has been “phenomenal”. "First draft sequences of the mouse, malaria and rice genomes were completed. Great strides were made in the war against cancer, HIV/AIDS, and infectious diseases. Big IT companies like IBM made big commitments to life sciences, but the way was very difficult for the platform companies."

The application of biotechnology to traditional and novel manufacturing processes, industrial biotechnology, came into its own in 2002. Most of the traditional chemical industry giants embraced biotech in a big way. "Harnessing naturally occurring enzymes and microbes to produce fuels, plastics, textiles, and biomaterials for reconstructive surgery, to name but a few applications, has captured the attention and approval of the OECD, many environmental advocacy groups, and the Department of Energy," Burrill said. "Even the President made a pledge to increase investment in the science and technology necessary to enable to next generation of hydrogen-based products like fuel cells."

Burrill noted that the mood outside the US was as bad. "Global insecurity as well as the weak capital markets had the same chilling effect in other parts of the world," he said. "Most of the genomic-proteomic tool and data providers emerging from the once well-funded regional biotech clusters in Germany struggled for survival.

“But not all the news was bad. Biotech gained momentum in Scandinavia's Medicon Valley, in Israel, in Canada and in parts of Asia/Pacific where governments continued to spend billions to ensure their place on the biotech stage," he said.

Burrill believes 2003 will be better. "The market bottomed in August 2002 and in these first four months of 2003 we've seen biotech's market capitalisation rise by 15.4 percent to $259 billion," he said.

"The industry's total financing for 1Q03 was $1.64 billion compared to 4Q02 financings of $1.35 billion and 3Q02 of $1.09 billion.”

Burrill expects industry consolidation to continue both on the biotech and the pharma side as companies seek to increase technology integration, achieve dominance and jockey for power. In the US players in the healthcare system have more buying power than ever before. As a result, there will be more big economic transactions where bundling and incentives extract the best bang for the buck. The surviving technology platform companies are building growing, sustainable businesses. They will gain value based on positive revenue trends and earnings. Investor sentiment will turn positive once they believe the tools companies have sustainable business models. This will happen as companies increasingly integrate along the drug discovery value chain.

There will be continued interest in the intersection of biotechnology, information technology, and nanotechnology. These are key to understanding biology on a systems level. 

In addition, there will be more use of toxicogenomics to rout out the losing compounds far earlier in the discovery process, saving time and money in development. More money will go biotech products to improve our "wellness," our food system, our energy resources, and our environment. The link between diagnostics and medical treatment will increase as major clinics pursue a more personalised, information-based approach to treating patients. Pharmacogenomics will continue to gain ground as a valuable tool first for determining the best patient outcomes in clinical trials and ultimately for building more tailored therapeutics.

“We will also see diagnostics become less hospital-centric and more patient-centric in their product development,” Burrill said. “We'll see increased interest in the use of patient specific diagnostics and we'll see a rise in the number of individuals who will be willing to pay for those tests out of their own pocket.”

On the agriculture/biotech side, GM acreage will grow. “We are likely to see more GM crops in South America and in Europe as consumers and decision makers are educated about the economic and health benefits associated with biotech products. But we are still not out of the woods with the ‘plants as factories’ debate where concerns about cross-pollination and the co-mingling of crops has folks worried about inadvertently eating industrial enzymes or therapeutic proteins in their corn flakes.”

The nutraceuticals segment will continue to gain ground in 2003 as we discover more correlative evidence that regimens involving herbs, supplements, and specific foods are very adjunctive to regaining and maintaining health. “As we understand more about how various active ingredients contained in plants and herbs affect human health, we'll see more people embracing nutrition as part of their overall health programme for ‘wellness’” he said.

He predicts that once the political debate is over, money will pour into anti-bioterrorism research. These will range from the discovery of new vaccines and therapeutics to the development of powerful portable biosensors capable of detecting minute levels of toxins. “The bioterrorism/biodefence spend will be a ‘moon shot’ for the biotech industry and most of the R&D will be applicable beyond immediate homeland security needs,” he said.

“Biotech is the one industry poised to grapple with every major human and environmental challenge from global hunger to global warming, “ he said. “It is daily breaking new ground in human healthcare, diagnostics, agriculture, nutrition, energy, industrial processes and materials, as well as the environment. This is an extraordinary industry that is characterized by long timetables and high financial risk. But investment in biotech is not just about money, it's about humanity, health, and the preservation of the planet," he said.

Biotech 2003 Life Sciences: Revaluation and Restructuring costs $295 plus shipping and handling, from www.biotechreport2003.com or www.burrillandco.com.

Finance

P&G gets qualified OK from Wella boards

US consumer packaged goods firm Procter & Gamble received grudging acceptance of its raised offer for outstanding shares from the executive and supervisory boards of German hair-care group Wella AG. The boards accepted P&G’s offer, but refused to recommend that minorities follow suit.

This means P&G may have to sweeten the offer still more to persuade Henkel to go along. Henkel, a maker of adhesives and owner of Wella rival Schwartzkopf, holds 6.9 percent of Wella.

Health

WHO chews fat with food & drink makers

World Health Organisation director general Dr Gro Brundtland met food and beverage bosses last week to discuss the growing obesity problem worldwide.

The move came as the WHO starts to develop its global strategy on diet, physical activity and health for member states.

The Geneva meeting discussed ways the food industry could work with WHO to encourage healthier diets and increased physical activity worldwide.

At the meeting were chief and senior executives from Nestle, Unilever, Coca-Cola, Kellogg’s, PepsiCo, Cadbury Schweppes, Compass Group, McDonald's, Yum! Brands, Mizuno Corp, Pentland Group and Royal Ahold.

Brundtland said the meeting was “a positive beginning”. Unhealthy diet, physical inactivity and tobacco use are among the leading causes of cardiovascular disease, cancers, diabetes, respiratory disease, obesity and other noncommunicable conditions. These now account for 59 percent of the 56.5 million global deaths each year, and almost half, or 45.9 percent, of the global burden of disease. Most chronic disease problems now occur in developing countries, she said.

The WHO expects to launch its global strategy on diet, physical activity and health at the World Health Assembly in May 2004. It will issue a draft of the strategy before the end of the year for comment by all stakeholders.

Brundtland told delegates the WHO would like companies to push smaller portions and to use less fat, sugar and salt in their products. She also called for labels to provide clear, informative, accurate and scientifically proven claims and benefits, as well as potentially harmful effects.

She added she was particularly concerned about the way food and beverage companies market their wares to children. "We want food companies to reassess what they are marketing to young children, and how they are going about it."

The WHO recently recommended that consumers cut their daily intake of refined sugars to under 10 percent, and to get no more than 30 percent of their energy needs from fats. Industry bodies reacted negatively. Some threatened to get the US Congress to cut US subsidies to the world body.

People

Barry Callebaut has made Richard Crux (43) responsible for its consumer products business unit from 15 May. He will also succeed James Forman as speaker of the executive board of Stollwerck.

NPD

Caps guarantee use-by deadlines

Researchers at the University of Salford in Britain have developed a biodegradable plastic closure that seals the container once the contents are past their use-by dates.

The new closure is expected to find its first users among pharmaceutical firms because many drugs are ineffective or even dangerous after their use-by date.

Market research

Do as I say, not as I do

Manufacturers of beauty products could do better if they listened harder to their retailers, says Klein & co, a US specialist market research firm.

Some top cosmetics and toiletries companies spend millions of dollars to reach consumers and maintain market share, but are bad at getting the product into stores on time and in volume, the authors say.

Kline & Co asked more than 400 retailers and direct sales reps to say what was important in their relationships with their suppliers and to rate their performance against these criteria.

The results showed gaps in service, poor responsiveness to retailers' requests, and unimaginative pricing and promotions, which includes advertising and couponing efforts.

"We were surprised to find such a disconnect between retailers' expectations and some marketers' performance in a few important areas," says Kline's Carrie Bonner.

Some firms like L'Oreal, Clinique and Estee Lauder did well. But underperformers included Unilever and Coty. While Unilever holds the lion's share of the market for several product categories, the company received below-average marks across the board from survey respondents. Retailers cited innovation, customer service, and consumer and trade promotion as areas in which Unilever fell short.

"Marketers may need to find out exactly what their customers' needs and concerns are," Bonner says. "Some factors that we expected retailers to emphasise, such as a decline in the number of store visits by manufacturer reps, were not seen as very important, while others like staff education programs are becoming increasingly important."

For more information on how to subscribe to Beauty Retailing 2002: The Struggle for Retailing Success, contact Carrie Bonner at T +1 (973) 435-3412 or E carrie_bonner@klinegroup.com.

 
Tuesday, 01 February 2005
Events
FishWrap
NumbersGames
PaperChase
Library
Links