The magazine for professional developers of consumer packaged goods
Updated on 30/09/2004
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STOP PRESS

New look complements new flavours

Pete and Johnny Smoothies, founder and leader of the UK smoothie market, is to rebrand its look to coincide with the launch of two new blackcurrant-based flavours and packaging this autumn.

The new logo is stronger, more modern and presenting a clearer image, and should improve shelf impact and re-emphasise the company logo, which now incorporates different fruit for different blends. In addition, PJ's is introducing a 500ml bottle.

London design agency, Smith and Milton, re-designed the PJ branding and labelling.

The UK’s £32 million smoothie market has grown from zero a decade ago, led by PJ which currently holds a 41% value share.  Second are private label smoothies with 29% and Innocent Drinks with 27%.

HEADLINE NEWS 30 September 2004

US faces brain drain
Retailers to drive smart packs
Calcium, folic acid could save $15bn
General Mills goes whole-grain
Mutation leads to obesity - maybe

BRIEFLY

A daily intake of up to 10 mg/kg body weight per day of methyl and ethyl parabens and their sodium salts (additives E 214-219) is considered safe by the EFSA’s Scientific Panel on Food Additives, Flavourings, Processing Aids and Materials in Contact with Food (AFC). Propyl paraben is not included because available evidence of long term safety is not convincing. The European Commission must now decide if new measures are needed regarding the antimicrobial preservatives which are used in foods, drugs, cosmetics and toiletries.

Countries with World Heritage sites that have still to sign the Kyoto Protocol on climate change, face increasing pressure to act on greenhouse emissions. This follows a report by international lawyers that says they must act under their obligations under the UNESCO World Heritage Convention.

Meanwhile, the Friends of the Earth lobby group report that Russia may be about to sign the Kyoto Protocol. This will give the legal weight to force others to act or face sanctions.

 

Talent

US faces brain drain

As well as outsourcing clerical and manufacturing jobs, the US is exporting its creative talent, says the Conference Board, America’s top business panel, in its latest magazine.

The countries picking up the talent include Sweden, Finland, the Netherlands, Denmark, and Ireland. These countries are becoming more competitively creative at a faster rate than the United States.

“For the first time in modern memory, top scientists and intellectuals from elsewhere are choosing not to come to the US,” the author says. “The altered flow of talent, aided by more stringent security measures, is already beginning to show signs of crimping the scientific process.”

Brussels is fast becoming a creative-class centre to rival Boston, Seattle, and Austin. Vancouver and Toronto are also set to take off; both city-regions have a higher concentration of immigrants to help drive their creative economies than New York, Miami, or Los Angeles do. As creative centres, Sydney and Melbourne rank alongside Washington and New York.

The best young creative minds are no longer flocking to America, so future cultural and industrial revolutions are less likely to begin in the US. Unless corrected, the US will slowly lose its competitive edge, the authors say. “The US desperately needs economic, cultural, and political leadership with enough savvy to bridge ideological, geographical, and international gaps,” they say.

 

Market research

Retailers to drive smart packs

As food and beverages continue to decline in terms of consumer spending, so-called smart packaging will help retailers to meet more sophisticated customer needs and preserve manufacturers’ profit margins.

This is the conclusion of new research from Dublin-based Research and Markets. Drinks, snacks and dairy segments will drive the kids' packaging markets, but ambient meals and frozen segments should the only segments to grow over the next five years, the report says.

Dairy, worth $71.59 billion in 2005, is still the biggest segment in Europe, but snacks, at 7.2%, are the fastest-growing by value.

Packaging for different occasions will feature strongly in future, as will smart packaging which adds value to the basic product.

 

Ingredients

Calcium, folic acid could save $15bn

Extra calcium could prevent 734,000 hip fractures and save in health care costs over the next five years. Giving pregnant women more folic acid could prevent 600 cases of neural tube birth defects yearly. Over five years, the US could save itself $13.9 billion and $1.3 billion in lifetime medical costs over five years, says the Lewin Group in a report presented to Congress by the Dietary Supplement Education Alliance.

Supplements such as omega-3 fatty acids, glucosamine and saw palmetto supplements also showed promise for improving quality of life and potentially reducing health care costs, it says.

Ingredient

General Mills goes whole-grain

The diet crisis in the US has prompted General Mills, maker of Cheerios, Wheaties and Trix cereals, to make all of its breakfast cereals with whole grain.

The firm says despite the health benefits of eating whole grain cereals, nine out of ten Americans do not get the recommended amount of whole grain each day. The move means Americans will eat more than 1.5 billion servings of whole grain per year without adding calories.

Obesity

Mutation leads to obesity - maybe

Abnormalities in the melanocortin 4 receptor (MC4R) gene, which regulates body weight, have a "major" impact on the tendency to obesity, bumping up the body mass index (BMI) score, reveals research in the Journal of Medical Genetics.

But the mutations are rare; only 2% to 3% of very obese people carry them.

"MC4R mutations entail a strong predisposition to obesity," conclude the authors. But they add that the high rate of body fat among the relatives of the carriers suggests that the mutations do not, by themselves, account for obesity. Other genetic and environmental factors play a role.

 
Tuesday, 01 February 2005
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